Zillow Flex — Year Over Year Analysis
Performance Data
Where the
deals are.
Mar 25, 2024 – Mar 25, 2025  vs  Mar 25, 2025 – Mar 25, 2026
Filtered by contract date. Under Contract + Closed. All lead delivery dates.
73 more transactions.
Same market. Same team. Same agents. Commission rate didn't move. Deal size didn't inflate. Every additional dollar came from doing more — more calls, more appointments, more closes. That's what coaching did.
+74%
Transaction lift
+$490K
Additional GCI
+$16.5M
Additional volume
+74%
Dormant pipeline lift
  • 73 more transactions in year 1 vs the prior year.
  • $16.5M more in volume — deal count, not deal size inflation.
  • Commission rate held flat at 2.96% through growth.
Year Over Year — All Metrics
Metric Pre-Coaching 1st Year Change
Transactions (UC + Closed)99172+74%
Dormant Pipeline Converted2340+74%
Avg Deal Size$254,641$246,989−3%
Volume$25,464,124$41,988,207+65%
Avg Commission %2.96%2.96%flat
GCI$752,732$1,242,644+65%
5x company
dollar return.
After Zillow's referral fee and agent splits, the incremental GCI from coaching returns $5 in company dollar for every $1 invested in Elequate.
  • $489,912 in additional gross commission this year.
  • After 30% Zillow referral fee: $342,938 net GCI lift.
  • After 50% agent split: $171,469 company dollar.
  • $36,000 annual Elequate investment.
ROI Calculation
Additional GCI (YOY)$489,912
After Zillow 30% referral fee$342,938
After 50% agent split (company dollar)$171,469
Elequate annual investment$36,000
4.8x
Company Dollar ROI